Inxmail for CAS genesisWorld

Strong customer relationships thrive on personal dialog

Inxmail for CAS genesisWorld enables professional email marketing with Inxmail based on existing and qualified addresses from CAS genesisWorld.

  • Digital communication is optimally aligned with your customers
  • Profiled customer data flows into your email campaigns
  • Increased success metrics through targeted sendouts
  • The dialog with your customers is actively promoted
  • Your marketing and sales teams work hand in hand
  • GDPR-compliant marketing through the handling of tracking permissions

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[Translate to English:] Grafik eines Desktop-Bildschirms, der die Logos von CAS genesisWorld und Inxmail zeigt. Das CAS genesisWorld-Logo befindet sich oben auf einem weißen Hintergrund, während das Inxmail-Logo unten auf einem gelben Hintergrund platziert ist.

Benefits at a glance

Do you already use CAS genesisWorld? Then take advantage of the free integration of our email marketing solution, Inxmail, into your customer relationship management system, CAS genesisWorld. The one-off installation effort is minimal at just 30 minutes.

More successful email campaigns
Create GDPR-compliant email campaigns in Inxmail Professional based on your personal customer data from CAS genesisWorld. You can use recipient responses (e.g. openings or clicks) for targeted follow-up campaigns.

Innovative email marketing functions
Use the flexible and powerful functions, from editing and personalization options to quality tests.

More efficiency and transparency
Reduce manual processes by using integrated, constantly updated customer data. Benefit from cross-departmental transparency, as all digital communication can be viewed by any employee in the CRM system at any time.

Creative mailings in no time at all
Inxmail meets every design requirement and enables corporate design-compliant mailings without any programming knowledge. With functions such as drag and drop, pre-filled containers and integrated image processing, you can create creative mailings in no time at all.

Higher sending and delivery rates
Benefit from the certified Inxmail mail servers when sending – your emails are guaranteed to arrive safely without burdening your CRM system. Bounce management ensures clean address lists.

Increased measurability
Measure the success of your campaigns not only in your CRM system but also in real time with the comprehensive evaluations in Inxmail.

Data exchange

[Translate to English:] Grafik, die den Datenaustausch zwischen CAS genesisWorld und Inxmail zeigt. Links ist ein Computerbildschirm mit dem Logo von CAS genesisWorld, rechts daneben ein Bildschirm mit dem Inxmail-Logo, und ganz rechts ein Symbol für den Empfänger. Pfeile zeigen den Fluss der Empfängerdaten, Bounces und Abmeldungen zwischen den Systemen. Unter den Bildschirmen stehen Beschreibungen der jeweiligen Aufgaben: Selektion der Empfänger und Dokumentation der Bounces und Abmeldungen bei CAS genesisWorld, Aufbau des Mailings und Auswertungen bei Inxmail, sowie Mailing-Versand und Empfängerreaktionen.

How it works

  • The addresses are selected via a distribution list in CAS genesisWorld
  • The addresses from the distribution list are transferred to Inxmail
  • The composition of the content for a mailing, the testing and the sending are carried out with Inxmail
  • After sending, information on registrations and cancellations as well as bounces are transferred to CAS genesisWorld
  • A copy of the sent mailing is archived in the files of the contact persons addressed.
  • Inxmail provides detailed reports on the success of the campaign.

Explanatory video on integration

Further information about Inxmail for CAS genesisWorld can be found on the website of our partner CAS Software AG and in the guides to CAS genesisWorld x13 and CAS genesisWorld x14.

Customized integration thanks to flexible interface

We test and implement the connection of your desired system via our high-performance interfaces – whether it's a CRM system, online shop, web analysis tool or campaign management solution.

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