E-mail marketing in e-commerce

Newsletters and transactional e-mails as a sales booster for your online shop

Network your online shop with our e-mail marketing solutions and boost your sales. Send personalized newsletters and transactional e-mails with targeted offers to your customers. With the recipient reactions and insights into purchasing behavior from the online shop, you can implement effective cross-selling and upselling campaigns. Connect your web analysis tool and always keep your sales figures under control.

Personalized mailings and offers for shop visitors
Automatic import of current content
Targeted cross-selling and upselling
Communication tailored to customer behavior in emails, web shops and stores
Reliably delivered mailings worldwide

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Inxmail e-commerce integrations

Can't find the system you want? Our software can be flexibly connected via our high-performance interface. We will be happy to advise you.

More sales for your online shop

KPIs that simply impress

6 out of 10 people want to buy your products: email marketing makes this possible for your online shop, something that is hardly conceivable for a retail store. For example, our customer s.Oliver was able to achieve an outstanding click rate through cleverly designed mailing sequences. Develop the potential of your online shop with customized one-to-one mailings and newsletters and write your own success story:

A personalized trigger mail concept creates customer loyalty for babymarkt customers and boosts sales.

Personalized mailing content and incentives are a door opener for HSE on the way to the online shop.

Highly personalized email marketing is the key to more leads and sales for VOGEL’S Süsse-Werbe-Ideen.

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Greater customer loyalty in the customer journey

Create closeness through personalization

Direct and relevant, including a personal salutation – this is how mailings to customers should look. Inxmail provides you with everything you need: Surprise with a customer journey that shows you value your visitors. Here are our top-selling categories that will help you score points:

[Translate to English:] Grafik eines stilisierten Umschlagsymbols auf einem gelben Kreis. Aus dem Umschlag ragt ein Blatt Papier mit einem lächelnden Gesicht

Welcome mailings

Use this point of contact as the first step on the road to becoming a regular customer.

[Translate to English:] Grafik eines stilisierten Umschlagsymbols auf einem gelben Kreis. Aus dem Umschlag ragt ein Blatt Papier mit einem Sternsymbol.

Vouchers

Use discounts to create incentives – this is how you can persuade visitors to make a purchase in your shop.

[Translate to English:] Grafik von drei Sternsymbolen auf einem gelben Kreis. Ein Cursor-Pfeil zeigt auf den mittleren Stern, was auf eine Bewertung oder Zufriedenheitsabfrage hindeutet.

Reviews

Increase your reputation – engage in this personal exchange to improve your brand.

[Translate to English:] Grafik eines stilisierten Magneten und einer Personensilhouette auf einem gelben Kreis. Der Magnet scheint die Person anzuziehen, was auf eine Rückgewinnungsaktion (Winback-Mailing) hindeutet.

Win-back mailings

Increase sales: reactivate dormant contacts with personalized offers.

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More performance through strong integrations

Incorporate product data into your emails

Automated content transfer ensures personalized communication: Thanks to seamless integrations, you can incorporate content from your online store or send time content such as weather data in real time into your mailings. Use recipient reactions to send personalized newsletters and transactional emails with targeted offers to your customers. This results in effective cross-selling and upselling campaigns. Find out how easy this is in practice in our webinar recording ‘From online shop to mailing’.

Individual product data in the newsletter

By connecting your online shop to Inxmail, you can turn your newsletter into an advertising space for your products. Simply import the relevant product data such as descriptions, prices and availability into your newsletter. When sending, your offers are as up to date as your online shop. This means that you only advertise products that are of interest to your customers.

Campaigns based on customer responses

Send offers that are tailored to the preferences of your customers. Use the recipients' responses to your newsletters to do so. You can also use insights into purchasing behavior in the online shop or customer actions in the print catalog to individualize your communication: With a corresponding interface between your systems, you can efficiently provide your customers with individual purchasing tips.

Targeted cross-selling and upselling with email marketing

Successful online shops send newsletters and transactional emails in a systematic way: point out related products or additional items in a creative and appealing way. If you know your customers, then you also know their preferences. By integrating our email marketing solutions into your online shop, you can turn preferences into purchase recommendations. Your conversion rate will increase visibly.

Selected case studies from e-commerce

Email marketing links online and offline shopping and builds customer loyalty across all channels

All case Studies

More service

The booster for faster success

We do our best so that you can do your best – with services that cover every aspect of email marketing in e-commerce. This starts with the ideal email design template and the connection to the shop system, and extends to the optimization of your processes and deliverability. Or do you need fresh inspiration? Then take a look at the example of eurowings holidays With a picture puzzle, the company was able to generate 22,000 new leads in a playful way within a week.

To the case study

[Translate to English:] Screenshot einer Marketing-Kampagne von Eurowings, die auf einem Computerbildschirm und einem Smartphone angezeigt wird. Die Kampagne bewirbt ein Oster-Gewinnspiel mit der Möglichkeit, eine Traumreise nach Mallorca zu gewinnen. Der Hauptbereich zeigt ein Bild von zwei Personen, die fröhlich ins Meer rennen. Auf dem Smartphone ist dieselbe Kampagne in einer mobil optimierten Version zu sehen.

Customers who celebrate success with us

Individual integration thanks to flexible interface

We check and implement the connection of your desired system via our powerful interfaces – whether it's a CRM system, online shop, web analysis tool or campaign management solution.

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