The goal was to achieve professional email marketing in the SAP Sales Cloud environment. Where manual work was previously necessary due to the parallel use of different systems, parts of the work needed to be automated – in a legally secure, GDPR-compliant and manageable way. SAP partner Camelot Management Consultants wanted to offer its customers a wider range of functions by connecting marketing tools directly to the sales system. In terms of email marketing, this creates synergies in the administration of subscriptions and unsubscriptions, as well as automated synchronization with leads as a basis for legally compliant data handling. In addition, the deliverability of mailings should be increased. All this with a powerful editor that can be used to easily and intuitively map your corporate design.
Inxmail had the perfect solution, which consisted of three parts: an intuitive email editor in the Inxmail email marketing platform, an API interface and the appropriate integration help. This provided the foundation for Camelot to seamlessly connect the SAP Sales Cloud to Inxmail on its own. The result: maximum flexibility in integration and extremely fast, efficient implementation. The Inxmail platform significantly expands the range of functions to include new possibilities. The SAP Sales Cloud remains the leading system: appealing templates for newsletters and mailings of all kinds can now be designed with just a few clicks – without having to switch programs. All contact data as well as subscriptions and unsubscriptions are automatically synchronized at all times. Together, Camelot Management Consultants and Inxmail have achieved seamless integration that meets the high demands of marketers.
![[Translate to English:] Benutzeroberfläche des Inxmail Newsletters im Entwurfsmodus, mit Optionen zur Auswahl von Layouts und Anpassung von Textelementen.](/fileadmin/_processed_/0/7/csm_NXP-for-SAP-Sales-Cloud-Funktionsweise-3-Mailingerstellung-1520x743_28cca09f99.png)
When sales in a company work with SAP Sales Cloud while marketing uses Inxmail for emails, these silos lead to challenges: for example, marketing consent had to be manually compared and new leads were not automatically synchronized in the leading SAP Sales Cloud system. This resulted in manual effort and increased the potential for errors, placing unnecessary strain on resources. In addition, the email marketing editor was technically limited and did not fully support the design of graphically demanding and responsive mailings. These are valuable opportunities to attract the recipient's visual attention.
To close the gap between data from sales and marketing, Camelot wanted to connect the external email marketing solution Inxmail to the SAP Sales Cloud. This had to be integrated so perfectly that a system change was not necessary. A successful collaboration took shape, from which every decision-maker and user in the SAP Sales Cloud environment can now benefit.
DThe SAP Sales Cloud remains the leading system during integration: appealing templates for newsletters and mailings of all kinds can be designed with just a few clicks – without having to switch programs.
Users can manage their campaigns and target groups for email marketing in the SAP Sales Cloud. This is because all contact data, as well as subscriptions and unsubscriptions, are automatically synchronised at all times. The Inxmail platform offers numerous professional options for addressing recipients in a personalised way. Segmentation into target groups enables targeted campaigns. Thanks to the seamless connection, all data, such as marketing authorizations or click numbers, are now also automatically synchronized between SAP Sales Cloud and Inxmail. Campaigns can be evaluated both in the Inxmail platform and in the SAP Sales Cloud. This way, marketing and sales teams benefit from each other: a synergy is created between the departments that makes campaigns significantly more effective and thus increases sales.
The technical implementation for the functional expansion of valuable email marketing components in the SAP Sales Cloud is based on the collaboration between Inxmail and Camelot Management Consultants – the perfect duo for the project. Inxmail's software solutions are always designed according to the best-of-breed approach. This means that the Inxmail platform has a flexible API interface. This allows programmers to connect the email editor to another system, such as a CRM, ERP, CMS or online store, according to their requirements. Inxmail provides detailed documentation including code examples that enable a development team to implement the solution quickly. In addition, technical consulting is provided at a personal and professional level to ensure a quick start. This was also the case at Camelot. Within just three months, seamless integration between Inxmail and SAP Sales Cloud was achieved – with a huge increase in added value.
Want to delve deeper into our integration help? Then take a look at our API documentation.
![[Translate to English:] Diagramm, das die Integration von Inxmail E-Mail-Marketing mit SAP C/4HANA über die SAP Integration Suite und die SAP Business Technology Platform zeigt.](/fileadmin/_processed_/d/5/csm_Inxmail-for-SAP-Sales-Cloud-High-Level-Architektur_f2fddcb536.png)
![[Translate to English:] Porträtfoto von Roberto Wahl, Mitarbeiter bei Camelot ITLab.](/fileadmin/assets/warum/case_studies/Camelot_Management_Consultants/inxmail-referenzbild-portrait-camelotitlab-roberto-wahl.png)
Camelot is a leading global management and IT consulting firm and specialist for business processes along the value chain. Camelot's mission is to transform companies' value chains into a competitive advantage and to achieve sustainable impact exactly where it will help companies the most. With comprehensive industry knowledge, process expertise along the value chain and technological know-how, Camelot supports companies from strategy to sustainable implementation of IT solutions.
Camelot is a long-standing implementation partner of SAP and other leading technology providers and achieves outstanding results for customers with the implementation, extension and innovation of SAP and IT enterprise applications.