Case Study Heise RegioConcept

Perfect mailings in a matter of seconds

Create mailings faster, more efficiently and with greater flexibility – that was the task of our long-standing customer Verlag Heinz Heise, which offers regional and local marketing for small and medium-sized companies under the umbrella brand Heise RegioConcept together with other publishers and agencies of the Heise Group. The Inxmail email marketing platform was able to meet these requirements. It quickly became clear how innovative functions could be used to optimize workflows while simultaneously enriching the editorial process with the joy of use.

At a glance

The team at Heise can create perfect mailings faster than before. The optimized image management, the user-friendly drag-and-drop interface, the style sets and the container function, among other things, enable efficient working in the editorial team.
The project provided new impetus for both an optimized mailing template and an optimized infrastructure that is technologically up to date.

The project was implemented within four weeks. The editors at Heise RegioConcept were able to benefit from the advantages of the Inxmail email marketing platform in a timely manner.

Example of a mailing from Heise RegioConcept in the old look before the switch to Inxmail New Xperience

Challenge

Up-to-date design and technology

Heise had been using the Inxmail Professional tool for almost ten years. In order to further simplify processes, Heise RegioConcept wanted to be able to create mailings faster and more efficiently in the future. This includes optimizations in the mailing editor as well as in the technical requirements (e.g. image management). In addition, the editors need more flexibility in designing their mailings, without having to make extensive adjustments depending on the target group or content. It should be ensured that the editors can work independently and in line with the CD in the layout. This in turn makes it possible to create perfect mailings within a team without extensive training or instruction.

During the consultation, it quickly became clear that Inxmail New Xperience meets all these requirements and creates the necessary technical conditions. As a provider of regional and local marketing, Heise is always interested in using new technologies, including in its own email marketing. In combination with proven content and functions, Heise was immediately impressed by Inxmail New Xperience and ready to switch email marketing platforms.

“With our existing experience of Inxmail Professional and other CMS applications, we were able to quickly get to grips with Inxmail New Xperience after a compact online introduction. Using the template creation function in Inxmail, we were able to replicate various mailings and then create effective emails for a range of campaigns.”

Eike Hergemöller

Direct Marketing Specialist, Heise RegioConcept

Nach der Überarbeitung zeigt sich das Design von Heise RegioConcept im neuen Look moderner und aufgeräumter als zuvor

Implementation

Next level, please

To ensure a smooth transition to the Inxmail New Xperience mailing editor, it was particularly important to adapt the mailing template and provide a brief introduction to the tool and its functions. In the first step, the design template was revised and technically adapted to the new mailing editor. However, it was much more important to check the existing template for customer requirements and, above all, to bring it up to date technologically so that the mailings would perform well in the future. Therefore, the design template was redeveloped conceptually together. The result is an appealing and tidy design that is easy for the reader to read and click on and offers potential for more interaction.

As soon as the complete technical infrastructure was set up, an almost hour-long online introduction took place. Since Heise RegioConcept already has extensive user knowledge, the focus was on more advanced topics, such as creating individual stylesets and containers, and how to quickly create design-compliant mailings.

After a comprehensive induction, the Heise RegioConcept editors were able to get started straight away and create their mailings and new article templates with Inxmail New Xperience. Optimizing the technical infrastructure also contributes to a flawless process for creating and sending mailings.

“We are very pleased that the editors at Heise RegioConcept can create their mailings more efficiently and flexibly with Inxmail New Xperience. At the same time, we have used the changeover to work together to develop an optimized mailing template. The excellent cooperation with Heise has made it possible to implement the project in just four weeks. It was a pleasure to share our enthusiasm for new technologies with them.”

Aljoscha Lachmann

Head of Consulting, Inxmail GmbH

[Translate to English:] Moderne Bürogebäude von Heise RegioConcept mit geschwungenen Fassaden und Bäumen im Vordergrund an einem sonnigen Tag.

About Heise RegioConcept

Heise RegioConcept is a partner for medium-sized companies. Self-employed people, freelancers, and small and medium-sized companies receive everything they need for their regional and local advertising from a single source: from a contemporary website, their own company app, search engine marketing and a professional social media presence to optimal findability in directories. Several agencies and directory publishers operate under the Heise RegioConcept umbrella brand, which was founded in 2015.