VKF Renzel distributes products and services related to sales promotion. The email marketing channel plays an important role in promoting the brochure stands, displays and other items from the online shop. The mailings are sent to customers and prospects in 16 countries. The company benefits from the connection of the Inxmail Professional email marketing solution to the OXID eShop shop system and the econda web analysis tool.
![[Translate to English:] VKF Renzel Logo](/fileadmin/assets/warum/case_studies/VKF_Renzel/inxmail-referenzbild-logo-vkf-renzel.svg){kind=logo}
![[Translate to English:] Screenshot der VKF Renzel-Website, die ein Produkt auf Desktop, Tablet und Smartphone anzeigt. Das Produkt ist eine Standkreidetafel, die für den Innen- und Außenbereich geeignet ist. Verschiedene Produktempfehlungen und Highlights werden ebenfalls angezeigt.](/fileadmin/_processed_/c/4/csm_inxmail-referenzbild-case-study-vkf-renzel-desktop-tablet-smartphone-1100-614_baafcc8e50.png)
Greater efficiency in creation
For VKF Renzel, the newsletter is an important sales driver. All items in the email campaigns should be presented in such a way as to spark the customers' interest in buying. The wide range of products and large number of shops in different languages required technological and advisory support in email marketing.
Previously, creating the mailing was associated with a great deal of effort. The product data from the online shops was transferred manually – and that was for newsletters in 16 different countries. A connection of the email marketing solution to the shop system used, OXID eShop, was therefore at the top of the list of requirements.
A newsletter template in the design of the online shop was also required, which would enable simple newsletter creation and at the same time a professional appearance. Web tracking should also be integrated for more targeted communication.
Optimal product presentation in the newsletter
The sales promotion expert regularly sends information about special offers, new products or seasonal items in its newsletter. In spring, for example, it advertises A-boards for outdoor advertising.
The design of the mailings is aligned with the online shop. Colors, buttons and other elements are taken from the website. The uniform communication across both channels ensures a high recognition value.
Whether the layout has one or more columns, the products are always presented perfectly in the newsletter: large images and highlighted prices ensure that readers quickly grasp the key content. And it doesn't matter whether the newsletter is read on a PC, smartphone or tablet. A button that takes the reader directly to the shop is also included. All of this helps to achieve the goal of offering customers a shopping experience and guiding them to the point of sale.
Efficient transfer of product data
The link between the OXID eShop and the Inxmail email marketing platform makes it easy to integrate content from all VKF Renzel online shops into the newsletters of the individual countries. All that is required is the product number or product ID. Texts, images and prices are automatically integrated into the mailing and can be edited if necessary.
This can be done using an Inxmail newsletter template. The template also offers the option of storing parameters for the econda web analysis tool. This allows VKF Renzel to evaluate all further interactions of newsletter recipients in the online shop and use them specifically to optimize follow-up campaigns.
Accelerated workflow
Increasing efficiency when creating mailings was an important requirement for VKF Renzel. The results speak for themselves: editors now only need half the time they needed before the introduction of the email marketing solution. This leaves more resources for the important things: the content itself and its optimization.
The figures show that the mailings in the new look have been well received: