Inxmail's mailing managements service was exactly what Vorwerk needed. Before sending millions of mandatory emails, a few preparations are required. The key to this is the technical setup of the sending infrastructure.

As a first step, Inxmail optimized the distribution list: thanks to its many years of experience, the Inxmail team of experts was able to take measures to maximize deliverability before sending. Vorwerk then had Inxmail set up a separate subdomain for the campaign emails. This includes domain authentication so that the company can be clearly verified when sending. The subdomain eliminates the risk of an increased bounce rate negatively impacting the reputation of the main domain – which would have devastating consequences for Vorwerk.

However, there are other things to consider when sending so many mandatory emails at once. It is very important that editors limit themselves to the essentials in terms of content. It is also best to avoid links or only include those that are absolutely necessary.

To maximize the deliverability of the global mailing, Inxmail was in direct contact with the most important mailbox providers. As a result, Vorwerk was pleased with the extremely high delivery rate at the end.

To be even better prepared for the demands of email marketing in the future, Vorwerk switched to the Inxmail email marketing platform. he email editor can be used to create highly personalized mailings that reproduce the corporate design with pixel-perfect accuracy. To get started with the platform, Vorwerk took advantage of the template design service, which provided the company with a powerful basis for future mailings that look impressive on any device. It didn't take long before Vorwerk's editors were able to create their highly personalized, multilingual mailings independently. The templates are flexibly adapted and quickly implemented for new campaigns. Vorwerk can rely on Inxmail's support at any time if it experiences resource bottlenecks: when a large mailing is due, Inxmail monitors the process and ensures that no technical issues arise.