SECURITY & DATA PROTECTION

Legally compliant and GDPR-compliant newsletter marketing

The Inxmail email marketing platform fully meets the requirements of the GDPR. With a clearly defined data processing agreement (DPA) and comprehensive technical and organizational measures (TOMs), we guarantee that your data will be processed securely and in compliance. Trust in the highest standards for your email campaigns.

Our promise for your email communication:

GDPR-compliant data processing (AVV & TOMs)
ISO 27001 certification
Data processing hosted in Germany
Secure EU server locations
Co-founder and member of the Certified Senders Alliance (CSA)
Signatory of the German E-Mail Marketing Quality Standard (DDV)

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[Translate to English:] Sicherheit und Datenschutz im E-Mail-Marketing

“A very user-friendly email software with a wide range of applications that also places a high value on data protection.”

Janina

Online Marketing Managerin, Holzmann Medien GmbH & Co. KG

The highest security standards

[Translate to English:] Sicherheit und Datenschutz durch ISO Zertifizierung

Inxmail is certified by TÜV Rheinland according to the international standard ISO/IEC 27001:2013. This certification confirms compliance with the highest IT security standards. You can rely on tested processes and secure data processing.

Your added value:

Secure IT systems
Optimally designed business processes
Processing of customer data in accordance with strict legal requirements
Best possible protection against data misuse

Certified Management System

Our contribution to your legally compliant email marketing

With our email marketing platform, you can meet the high data protection and data security requirements. We ensure that you have the prerequisites for secure processing of personal data.

Secure double opt-in

With the Inxmail platform, you can activate and set up an automatic double opt-in registration process to obtain consent to receive the newsletter.

Easy unsubscribe process

Implement the unsubscribe process using a list unsubscribe header or unsubscribe link. The configuration of unsubscribe pages protects you from unwanted unsubscribes.

Rights management

Manage the access rights of your users as you need them. The rights management is suitable for small and large companies and is also possible via single sign-on.

Automatic deletion

Our platform offers an automatic workflow to automatically delete user data in accordance with the requirements of the GDPR.

Data security

With our platform, you can track the behavior of your recipients either personally or anonymously, depending on the consent given.

Secure processing

As a basis for collecting, processing or using personal data, Inxmail provides a data processing agreement (DPA).

[Translate to English:] Case Study hlx Gewinnspiel

CUSTOMER SUCCESS STORY

Over 22,000 new leads with legally compliant address building

Find out how eurowings holidays generated over 22,000 new leads within a week with little effort on its part, manageable costs and legally compliant address building.

Read the case study

[Translate to English:] Unsere Services für rechtssicheres E-Mail-Marketing Inxmail Plattform: Unsere Services für Sicherheit und Datenschutz im E-Mail-Marketing

CONSULTING

Our services for legally compliant email marketing

Sign-up process
We set up the entire registration and deregistration process for you in compliance with the GDPR, including the registration process, form and double opt-in procedure.
Lead generation
We show you how your mailings can reach more people in no time at all – while of course complying with data protection regulations.
Email authentication
We can help if you want to improve your reputation or need quick help with reputation problems.

All services

Frequently asked questions about the GDPR

Do you want to learn more about the legal requirements for email marketing and what conditions you need to fulfill? In our Knowledge Base, we use practical examples to explain the meaning behind the complex legal texts.

GDPR

What is the GDPR?

The General Data Protection Regulation (GDPR) is an EU regulation that governs the protection of personal data within the EU. It is important for email marketing because it sets strict requirements for the processing and storage of data that ensure user privacy is protected.

Why is GDPR-compliant email marketing software important?

A GDPR-compliant newsletter tool ensures that the processing and storage of personal data meets the strict requirements of the GDPR. It protects you from legal risks and possible penalties. It also strengthens the trust of your customers and recipients, as they can be sure that their data is being handled responsibly and securely.

Consent

What consent do I need to send emails to my contacts?

To send marketing emails, you need the explicit consent of the recipients. This must be verifiable and the recipients must be clearly informed about the purpose of the data collection and use. For this purpose, the double opt-in procedure is recommended, in which recipients must confirm their consent after registration.

How does my newsletter sign-up form need to look so that it is GDPR compliant?

The newsletter subscription form must be clear and comprehensible and must explicitly request consent for data processing. It should make it clear what data is being collected and what it will be used for, and include a reference to the privacy policy, which should ideally be directly linked.

Penalties

What are the penalties for violating the GDPR?

In the event of a violation, fines of up to EUR 20 million or, in the case of a company, up to 4 percent of the global annual turnover (whichever is higher) may be imposed.

Legal notice

Inxmail does not provide legal advice. Please consult a lawyer for solutions to specific legal cases and questions. For advice and tips on the subject of data protection, please contact your data protection officer.